Founded in Turin in 1961 as Tecno Tubo Torino (Turin Tube Technology), 3T has always been renowned for the quality, simplicity, and beauty of its products. 3T has a track record of being ‘first': first to introduce many modern alloys to cycling, first to produce a dedicated aerobar, first to win the ID design award, first to introduce dedicated gravel wheels and first to introduce an aero multi surface frame. And first in countless competitions alongside the great champions of cycling — in the Tour de France and Giro d'Italia, one-day Classics, Olympics, World Championships, national championships, and Ironman Triathlons. Passionate about staying first, 3T continues to invest human and financial capital in exploring new ways of making products that excel in quality, simplicity, beauty and sustainability, under the stewardship of co-owners René Wiertz and Gerard Vroomen.

Today 3T is a global leader in cutting edge bikes and a true early-adopter of technology. The 3T Exploro was introduced as the world's first dedicated Aero Gravel bike. Soon after the launch of the Exploro, 3T hit-back with another world first, the 3T Strada, the world's first Aero Road bike optimised for wider tyres and a 1X dedicated drive-train. This early adoption cements 3T's legacy and further pushes their belief that you should always "be first".

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