Suomy teams up with FE Sports for Australian Distribution
Coniolo, Italy - Suomy enters the Australian market through premium wholesale distributor FE Sports. FE Sports will exclusively distribute the high-end cycling helmets and accessories through their vast network of domestic retailers starting in January 2016.
Australia has always held a special place in the heart of Suomy. It started with a well known motorcyclist by the name of Troy Corser, the first to wear a Suomy motorcycle helmet. Great success has come to Australian riders who have chosen to wear the Suomy helmet. Starting with Corser and then the great Troy Bayliss and many other riders such as Andrew Pitt, Anthony Gobert and the New Zealander Aaron Slight.
“Now here we are with a new challenge in the sport of cycling and once again Australia immediately becomes an important focus for Suomy”, said Umberto Monti, President of Suomy SPA. “We have found an exceptional partner in FE Sports for the distribution of our premium cycling helmets, which share the same quality and racing spirit of motor cycle range. A winning partnership, that in a short time will lead Suomy and FE Sports to be the market leader”.
“We are very fortunate to find a company such as Suomy who completely understand our ethos of safety, style and comfort, as well as share our history in racing”, said Dave Mohr, Vice President at FE Sports. We understand the importance of all of these parameters and feel that our customers will embrace Suomy brand. Our strategy to market will mean that Suomy will be available via “the best of the best” retailers in the country”.