FE Sports Named Official Australasia Distributor and Finishing Partner for Ridley Bicycles
FE Sports, Established Ridley Australasia as the official sales, distribution and finishing partner of Ridley Bikes in Australia and New Zealand, This establishes a unique arrangement whereby FE Sports will both distribute and paint Ridley Bikes in Australia for the Australasian market. “We wanted to provide the discerning Australian cyclist the same level of customisation and personalisation available from the factory in Belgium” states Danny Brkic Vice President of FE Sports. “Ridley is a fantastic brand and the product is second to none. We intend to work with a dedicated network of independent bicycle stores to provide Australian cyclists something truly unique; race tested, competition ready frames which they can have finished and equipped exactly the way they want”. Ridley will provide the completed frames in a state where they are ready for painting. FE Sports will then finish the frames to the rider’s choice of either a stock Ridley pattern or even something completely custom. Customers can either purchase a frame and fork by itself or a complete bicycle with a wide selection of top flight components. “We want to follow the Ridley Belgium motto of “What you want, How you want it” Brkic says”.